Cinemark Takes A Shot at MoviePass, Misses

Cinemark.com:

JOIN AND GET 1 CREDIT EVERY MONTH.

  • Good for one 2D adult ticket—any movie, any time.
  • Unused credits roll over and never expire when you’re a member.
  • Premium format upcharges may apply.

After much handwringing from the film exhibition industry about MoviePass and it’s “One Movie A Day for $10/mo” subscription plan, we’re seeing the first instance of a major theater chain trying to make a go of it themselves, with Cinemark introducing their MovieClub.

As you can see above, it’s crap. $9 a month gets you one ticket, just one, along with 20% off concessions, subsequent tickets for just $9 each, no online fees and rollover of unused tickets.

Unless you’re a hardcore Cinemark fan – and really truly want to just see one movie a month – I can’t see how this works out great versus MoviePass.

A major pass for the hardcore movie nerd, but maybe this will grab the casuals?

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