#FastFoodArmsRace: Einstein Bros Says ‘What If Mac & Cheese, But A Bagel?’

Chew Boom:

Einstein Bros. offers a new take on an American classic with the debut of the new the Mac & Cheese Bagel as well as six, limited-time breakfast and lunch sandwiches inspired by the popular flavors of the Midwest, South and Southwest.

The new Mac & Cheese Gourmet Bagel takes the chain’s potato bagel and crowns it with Annie’s Organic Cheddar Macaroni and Cheese, plus a blend of six melty cheeses and a slice of cheddar cheese.

Mother of God.

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