Today, the LEGO Group and DAFT PUNK™ are proud to announce a new partnership that aims to inspire and remix fandoms, with the Daft Punk robots entering the LEGO universe. Spanning product, content and brand experiences, the collaboration celebrates the creativity and communities that have shaped the legacy of both brands.
To introduce the partnership, the two brands have unveiled a film in which the duo’s minifigures follow a holographic red brick through what starts as a dark, mysterious landscape. As the robots arrive and step inside the “gates-of-play”, the holographic architecture starts to unfold and envelop them beat by beat, brick by brick, until we finally see the pair manning a LEGO brick-built console.
Working together, the LEGO Group and DAFT PUNK™ explored the archives of Daft Punk’s catalogue to identify two key iconic tracks befitting this exciting new partnership. The result is a film soundtracked by “Voyager”, a bassline tribute from Daft Punk’s 2001 Discovery album, and “Human After All,” the title track from their 2005 album – carrying them on their journey to become LEGO Builders After All.
Absolutely unreal and super cool. Here’s that film they were talking about.
Now, what’s the first set up?
The origins of this iconic partnership can be traced back to the LEGO Ideas community, where a Luxembourgish father-and-son passion project captured the attention of thousands of fellow Daft Punk and LEGO fans.
First crowned Grand Prize Winner of the LEGO Ideas Music to Our Ears challenge in 2020 before later reaching 10,000 supporters on the LEGO Ideas platform, this fan idea will now advance into the next stage to officially become a LEGO set that fans around the world can build and enjoy across generations. Designed as the famous pyramid stage from Daft Punk’s 2007 ALIVE tour, this product launch will represent the ultimate symbol of shared fandom and the creative foundation of this partnership.
It’s so cool that it’s due to sheer fandom that this project is happening.
Really, the lone bummer? Nothing more to know until 2027.